An Upstate of Mind

Exploring the hidden corners of New York State.


Brand Innovation

Transforming the way we engage.


Holland House

Introducing a modern live-work getaway in the Historic Hudson Valley.


Gray Street Guest House

Bringing a creative getaway to life.

Seth DeCroce

Seth DeCroce is an award-winning brand innovator, content strategist and copywriter. He has led global initiatives for The New York Times, American Express, British Airways, Ben & Jerry’s and Samsung.

Seth is the creator of An Upstate of Mind, a magazine dedicated to the modern explorer in New York State, and Gray Street Guest House a boutique getaway in the Historic Hudson Valley.

As a professional coach, Seth hosts a series of marketing and innovation seminars, as well as one-on-one sessions, helping companies and individuals realize the full potential of their brands.

Cannes Lion Award
Clio Awards
New York Festivals
Effie Award
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