Associate Creative Director & Content Strategist
Edelman | New York

For Samsung Mobile’s holiday campaign, we tapped the artists at All Natural Vines to produce a series based on the song “Twelve Days of Christmas.” The artists were given free reign interpreting the verses, which were then posted by the artists on their own vines – tagged #12DaysofVinemas. A new verse was posted every other day through the month of December.

One of Samsung Mobile’s top performing Vine campaigns, #12DaysofVinemas won our team the SABRE Award for “Best Use of Vine” in 2015.