Seth DeCroce is an award-winning brand innovator, content strategist and copywriter. He has led global initiatives for The New York Times, Facebook, American Express, British Airways, Pfizer, Lowe’s, Unilever and Samsung. Awards include the Cannes Lion, IAB MIXX, SABRE, Effie, Stevie and DTC Advertising Awards.
As a naming and verbal identity consultant, Seth has led nomenclature and messaging guideline development for Audible, TuneIn, Siemens, Bayer, Quest Diagnostics, Leviton and Royal Canin.
Seth is the creator of An Upstate of Mind, a magazine dedicated to the modern explorer in New York State, and Gray Street Guest House a boutique getaway in the Historic Hudson Valley. He is a contributing editor for PAPER Magazine.
Seth is based in New York City and the Hudson Valley and consults with clients worldwide.