Seth DeCroce is an award-winning content strategist, UX/UI strategist and copywriter. He is the founder of Hydrogen Media, a brand development consultancy specialized in brand innovation and cross-platform product marketing.
Seth has led global content and product marketing initiatives for The New York Times, Johnson & Johnson, British Airways, Unilever and Samsung. Awards include the Cannes Lion, IAB MIXX, Freddie, SABRE, Effie, Stevie and DTC Advertising Awards. As a naming and verbal identity consultant, Seth has led naming and messaging guideline development for Marriott Bonvoy™, Nestlé, Bayer, Audible and Royal Canin.
Seth has overseen a wide range of cross-platform marketing and brand strategy initiatives in the Financial/FinTech industry, specializing in sustainability, ESG (Environmental, Social & Governance) and data-driven investing. He currently serves as Lead Content Strategist and Copywriter for iShares (BlackRock), and has led creative teams for American Express, HSBC, MasterCard, VISA and Citibank.
Outside the industry, Seth is a developer of boutique lodging properties in the Hudson Valley (Holland House | College Hill House | Gray Street Guest House). He is the creator of An Upstate of Mind, a micro-blog dedicated to the modern explorer in New York State, and a contributing editor for PAPER Magazine.
Seth is based in New York City and the Hudson Valley and consults with clients worldwide.