Seth DeCroce is an award-winning brand innovator, cross-platform content strategist and copywriter. He is the founder of Hydrogen Media, a brand development consultancy specialized in start-up acceleration, brand innovation and cross-platform content marketing.
Seth has led global initiatives for The New York Times, American Express, British Airways, Unilever and Samsung. Awards include the Cannes Lion, IAB MIXX, SABRE, Effie, Stevie and DTC Advertising Awards. As a naming and verbal identity consultant, Seth has led nomenclature and messaging guideline development for Nestlé, Bayer, Marriott, Audible and Royal Canin.
Outside the industry, Seth is a micro-developer of boutique lodging properties in the Hudson Valley, including Holland House and Gray Street Guest House. He is the creator of An Upstate of Mind, a magazine dedicated to the modern explorer in New York State, and a contributing editor for PAPER Magazine.
Seth is based in New York City and the Hudson Valley and consults with clients worldwide.