Campaign Lead | Copywriter
Publicis Worldwide | New York

We created the G.I.F.T. Program as a way to extend pertussis (whooping cough) protection to mothers in need by offering 100 free doses of Adacel vaccine for every one dose ordered by a public health organization. We highlighted the campaign’s progress with a real-time map that illustrated the positive “spread” of protection across the country.

Adacel - Pertussis Protection Campaign

Seth

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