Content Strategist & Copywriter
Digitas | New York

American Express / Small Business Saturday / Shop Small

Small Business Saturday was first observed on November 27, 2010 after being passed as a national holiday by President Barack Obama. Small Business Saturday is a counterpart to Black Friday and Cyber Monday, during which holiday shoppers are encouraged to patronize small local businesses.

For the 2012 initiative I worked with the team at Digitas to create a marketing program for American Express that included preparation materials for merchants, consumer communications, direct mail, and social posts.

Landing Page

American Express / Small Business Saturday / Shop Small

Direct Mail

American Express / Small Business Saturday / Shop Small

American Express / Small Business Saturday / Shop Small

Email

American Express / Small Business Saturday / Shop Small

Seth

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