Content Strategist & Copywriter
Digitas | New York
Small Business Saturday was first observed on November 27, 2010 after being passed as a national holiday by President Barack Obama. Small Business Saturday is a counterpart to Black Friday and Cyber Monday, during which holiday shoppers are encouraged to patronize small local businesses.
For the 2012 initiative I worked with the team at Digitas to create a marketing program for American Express that included preparation materials for merchants, consumer communications, direct mail, and social posts.