Seth DeCroce is a copywriter and brand consultant based in New York specializing in interactive and print media (B2B/B2C). Seth has consulted on a wide range of global brands, including American Express, Wendy’s, Roche Pharmaceuticals, Adobe Systems and The State of New York.

Seth’s expertise includes brand development, creative direction, tone of voice development, naming, marketing strategy and advertising. He recently served on the development team for Ameriprise Financial – helping to create the company’s tone of voice and implementing it throughout their website, www.ameriprise.com. Seth also served as lead copywriter for Motorola & (Product) RED™, a campaign designed to help eliminate AIDS in Africa. Awards include “Creative of the Week”/Young & Rubicam Brands for his work on Microsoft for IT Professionals.

Seth is currently freelancing with agencies in New York. He is a graduate of Bennington College and serves as an active member of the school’s alumni committee.