Seth DeCroce
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Food & Beverage

January 3, 2016
Knorr Foods - Website

Knorr: Inspiring Home-Cooked Meals

By Seth | Banners, Brand Development, Brand Voice, Business-to-Consumer, Concept Development, Consumer Products & Retail, Content Marketing, Content Strategy, Copywriting, Digital & eCommerce, Food & Beverage, Interactive, Long-Form Copy, Projects, User Experience / UX | No Comments
January 2, 2016
Wendy's - Real Time Social Hub

Wendy’s: Giving Fans Center Stage

By Seth | Branded Content, Brands, Business-to-Consumer, Concept Development, Content Strategy, Copywriting, Cross-Platform & Cross-Media, Digital & eCommerce, Food & Beverage, Ideation, Integrated, Interactive, Media Agnostic, Projects, Social Activation, Social Media, User Experience / UX, Web Design & Development, Youth | No Comments
June 21, 2015
Nestlé Health Science - Innovation Strategy

Protected: Nestlé Health Science – Brand Innovation Strategy

By Seth | Brand Development, Brands, Business Development & Sales, Business-To-Business, Copywriting, Corporate, Food & Beverage, Naming & Verbal Identity, Pharmaceuticals & Wellness, Projects

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    Poughkeepsie showing off #peak #foliage #dusk #fall #upstateny #poughkeepsie #dutchesscounty #evening #light #collegehillpark #hudsonvalley #autumn #color #upstate #upstatenewyork (at College Hill Park)
    https://www.instagram.com/p/Bp2sYybFM3K/?utm_source=ig_tumblr_share&igshid=16s447168x61n

    11/06/18

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    If you’re heading to Hudson to buy a $7,000 lamp, or meet people for brunch, or do whatever fabulous thing it is you do in Hudson, let me also suggest carving out a little self-care and booking a massage session with Steve Ewasick (518-653-1767). If you’re like me, you have no idea where to look for a good massage therapist, and you’re probably worried that you’re going to wind up in someone’s weird apartment with some rickety table set up next to an alter of vanilla candles and an Apple TV. That’s not what we’re doing here. Steve works out of a straight up chiropractic clinic nestled in a Price Chopper parking lot. And that is exactly what you want. You want receptionists. You want hallways. You want new construction and fresh coats of paint. And most of all, you want Steve, who is not only an incredible massage therapist, but is also kind, thoughtful and present and is able to chat with you and figure out what you’re looking for – Shiatzu, deep tissue – and how to really get in there. So before you dip into those 3pm martinis and buy a Victorian sleigh bed, throw on a pair of sweats and get yourself over to Steve’s. // Steve Ewasick, BS, LMT Massage Therapist // KB Chiropractic // 351 Fairview Ave #600, Hudson, NY 12534 // Office: (518) 828-3662 #massage #massagetherapy #massagetherapist #selfcare #selflove #hudson #hudsonny #upstate #upstateny #deeptissue #shiatzu #energy #energywork #health #wellness #hudsonvalley #columbiacounty #upstatenewyork #newyorkstate (at KB Chiropractic Hudson)
    https://www.instagram.com/p/Bo2FWkJhr90/?utm_source=ig_tumblr_share&igshid=1cjubf6na4zy5

    10/12/18

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    Hudson Valley bringing its morning light game. #morning #upstateny #upstate #hudsonvalley #columbiacounty #kinderhook #kinderhookny #catskills #berkshires #albany #albanyny #roadtrip #morninglight #naturallight #sunlight #upstatenewyork (at Kinderhook, New York)
    https://www.instagram.com/p/Bol5euKh7if/?utm_source=ig_tumblr_share&igshid=1wnrpndvh6y49

    10/06/18

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    Tucked in the Catskills along a slightly death defying mountain road is the trailhead of Kaaterskill Falls, a Mecca for hikers in the know, and a jewel in the crown of New York State - the tallest two-tier waterfall in the Northeast. What I like most about the trail is that it’s basically like the Parks Department has said, you know what, this is just one of those places where you might perish. Your children, your fiancé, your entire European family. This could be where it all comes to an end. But on the flip side !! :) it could be one of the most thrilling adventures you’ve ever set off upon. So you know what, just kinda keep to the trail - or the rock steps - or whatever this incredibly steep cobbled path is that leads you to the top. On that note, this is not a light hike that you hit on the way to brunch. This is like Last of the Mohicans on a stairmaster. And just when you get to the top, bristling with joy and accomplishment, you see someone repelling down the other direction just to do you one better. Props to this woman, whoever you are (see the last two photos). So grab your legit hiking boots and an early parking spot (also on said death defying hairpin turn) and get climbing, life insurance policy and all. #hike #hiking #catskills #catskillsmountains #waterfall #waterfalls #kaaterskillfalls #statepark #newyorkstate #hudsonvalley #upstatenewyork #greenecounty #mountain #mountains #moutainclimbing #hiddengem #hiddenplaces #woods #nature #outdoors #roadtrip (at Kaaterskill Falls)
    https://www.instagram.com/p/Bnw1hVWhS1d/?utm_source=ig_tumblr_share&igshid=1cc4wqnt60zf3

    09/15/18

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    If you know me, you know I’m into scones, and this place does them like no one else. Soft scones. Yes, I know they’re supposed to be dry and bisquity and British, but give these a try and tell me if you aren’t won over. @blueberryhillmarketcafe1 #newlebanon #bakery #brunch #brunchspot #hudsonvalley #berkshires #blueberries #roadtrip #wakeupcall #upstateny #upstate #upstatenewyork #columbiacounty #food #bakedgoods #scone #scones (at Blueberry Hill Market Cafe)
    https://www.instagram.com/p/BneByIGB9wS/?utm_source=ig_tumblr_share&igshid=t56cmtx3dish

    09/08/18

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© 2019 Seth DeCroce. All rights reserved.

  • PROJECTS
    • By Type
      • All
      • Brand Development
      • Branded Content
      • Content Marketing
      • Content Strategy
      • Copywriting
      • Naming & Verbal Identity
      • Cross-Platform & Cross-Media
      • Digital & eCommerce
      • Editorial
      • Ideation
      • Social Activation
      • Script Writing
      • User Experience / UX
      • Video
    • By Industry
      • All
      • Art & Culture
      • Consumer Products & Retail
      • Education & Institutions
      • Entertainment
      • Fashion & Beauty
      • Financial
      • Food & Beverage
      • Government
      • Pharmaceuticals & Wellness
      • Professional Services
      • Real Estate
      • Religion & Spirituality
      • Sports & Outdoors
      • Technology
      • Travel & Hospitality
      • Youth
  • ABOUT
    • Bio
    • Expertise
    • Clients
    • Agency Partners
    • Resume
  • AWARDS
  • PROPERTIES
    • Gray Street Guest House
    • College Hill House
    • Holland House
    • An Upstate of Mind
  • LINKEDIN
  • CONTACT