Developing the road map that will help shape a brand into an engaging industry leader. Performing a holistic audit of business goals, target markets, competition, communication strategy, content plan and execution strategy. Uncovering the unique vision, mission and voice of a brand, and communicating it consistently across all channels.
Performing in-depth content audits and organizing complex systems of information, publications and social content into a branded ecosystem. Optimizing the user experience and digital narrative for large-scale web builds and social marketing initiatives to promote engagement and maximize conversion.
Promoting a brand’s resonance through cross-platform storytelling initiatives – including original content development, digital publishing, live branded experiences and curated social media channels.
Expressing the heart and soul of a brand through its unique voice. Telling a brand’s story across multiple platforms, and over a range of channels, including video, social media and editorial.
Developing a uniquely evocative name and taxonomy for a brand, product, service or line of business. Running a comprehensive competitive audit to determine the constructive approach – coined, compound or coded – and guidelines for future name development.
Establishing a brand’s tone of voice and messaging standards to ensure consistency across all communications. Developing an editorial toolkit to assist writers when developing copy.