Ideation Consultant & Campaign Developer
360i | New York

Whether it’s an outfit or a space, compiling a cool look for your wardrobe or home always starts with one great piece.

For JCPenney we created a monthly program on Pinterest that lets the community collaborate on a look with an influential stylist. Participants were given an added incentive to win the entire look they create.

To begin, our style influencers would choose a favorite JCPenney product based on a monthly theme. They would then ask their Pinterest followers, and the Pinterest community at large, to build mood boards illustrating an entire look around the item they’ve posted.

JCPenney - Pin the Look

Influencers ask the community to build mood boards to create an entire look around the item they’ve posted.

JCPenney - Pin the Look

The community then pins JCPenney products to complete the look.

JCPenney - Pin the Look

Those who pinned items are entered to win the entire finished look.

JCPenney - Pin the Look