Senior Copywriter & Concept Developer
DRAFTFCB / New York (Contractor)

Me and my creative partner, Ari Kornblit, came up with this idea for the ONDCP. Instead of focusing on kids who do drugs, we thought why not talk about the ones who don’t—and what they’re choosing to do instead? The stories were endless – of young people heading up fundraisers and charities, community service, tutoring. These were the bright, productive spirits that would become our leaders of tomorrow.

We developed the “If/Then” campaign to show the effect these kids were having on their peers and the rest of the community. The site, www.MyInfluence.com, would serve as an online network, giving positive “Influencers” a place to connect and relate to one another. It would also serve as a real-time database of regional events and activities.

One very cool element that we created was a 3-D matrix (Commonpoint) that mapped the connections within the Influencers’ community and reminded them that they’re a part of a vast and powerful network.

Senior Copywriter & Concept Developer
Beyond Interactive / New York (Contractor)

In 2008, Hasbro released the Scrabble Diamond Anniversary Edition, complete with new and improved features – including a rotating board and curved chip holders so your cheating friends can’t peep a look. Our team developed a series of rich media banners to help support the launch, allowing users a sneak preview of all the updates.

Senior Copywriter & Concept Developer
MRM Partners / New York (Contractor)

The objective behind this one was simple.

Sell burgers.

Big burgers.

Tall burgers.

And do it in a banner.

I LOVED working on these.

Senior Copywriter & Concept Developer
MRM Partners / New York (Contractor)

This was another über-fun banner campaign we did for Wendy’s. It was centered around the Beadies – which were, basically, the anthropomorphic embodiments of Wendy’s burgers. In each banner, a Beadie would come out and demonstrate exactly why it was so awesome.

Senior Copywriter
Ogilvy Interactive Worldwide / New York (Contractor)
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AXIL was a site that we developed for Goldman Sachs to serve as an online source for learning about, and applying for, college loans. Based on our competitive analysis, we saw that there was a desperate need for a clean, intuitive way to engage with college financing. I worked with the Ogilvy team on developing a step-by-step site narrative, as well as a brand voice that evoked a spirit of ease and positivity.

Copywriter & Concept Developer
BoxParty / New York (Contractor)

There was a time when I used to promote events in New York with my friend, Saatchi & Saatchi Art Director, Alvin Ho Young. One of those events was The Good News Party at CBGB’s. We wanted to do something special for the Spring party, so we decided to create an animated invite. What you see here is frame-by-frame old school cell animation (by way of Flash). We videotaped ourselves, along with Ultragrrrl (one of the night’s DJs), and then animated over the footage. It took FOREVER, but we loved the way it turned out and people were psyched to come out. In the end, it was an incredible night and completely worth the effort.