Senior Copywriter
Funktion Studios / New Jersey (Contractor)

When I was brought onto this project, I hadn’t even heard of such a thing as “natural family planning.” Essentially, it’s a method of birth control based around a woman’s natural fertility cycle. Many couples interested in having a baby have adopted the method as a way to increase their chances of fertility.

As a way of spreading awareness and educating couples, New Jersey Natural Family Planning asked us to create an online resource that would provide both helpful information and a calendar of upcoming educational events.

I served as the lead writer and content strategist, developing the narrative that would guide people through the site and prompt them to sign up for a class or the organization’s newsletter.