Senior Copywriter & Concept Developer
MRM Partners / New York (Contractor)

As a way to get MasterCard holders to use their cards for everyday purchases (like gas, groceries, etc.), we developed the “Win 12 Cars” campaign. Basically, whenever you used your card, you raised your chances of winning 12 vehicles of your choice. The site, and the supporting online campaign, showed all of the things you could do with the new cars, including giving them away to family and friends. It also showed how to increase your odds, let you browse through the vehicles, and provided a personality test to help you find the best fit.