The Good News Party Online Video Invite / BoxParty
Copywriter & Concept Developer
BoxParty / New York (Contractor)
There was a time when I used to promote events in New York with my friend, Saatchi & Saatchi Art Director, Alvin Ho Young. One of those events was The Good News Party at CBGB’s. We wanted to do something special for the Spring party, so we decided to create an animated invite. What you see here is frame-by-frame old school cell animation (by way of Flash). We videotaped ourselves, along with Ultragrrrl (one of the night’s DJs), and then animated over the footage. It took FOREVER, but we loved the way it turned out and people were psyched to come out. In the end, it was an incredible night and completely worth the effort.






