Senior Copywriter & Concept Developer
MRM Partners / New York (Contractor)

Confession: I love Wendy’s fries and chili. So of course I jumped at the chance to work on the new site.

Me and my creative partner, Shane Watson, came up with a few new approaches. One was inspired by those magnetic words you see on people’s refrigerators. The way the site worked: you would grab a word that best suited your state of mind, then drop it into the headline of the site—which would then sort the menu based on your selection.

Another concept was related to the time of day. Depending on what hour it was, the site would offer up suggestions—like a light snack around 3pm, or a hearty lunch around noon.

Senior Copywriter & Concept Developer
MRM Partners / New York (Contractor)

The objective behind this one was simple.

Sell burgers.

Big burgers.

Tall burgers.

And do it in a banner.

I LOVED working on these.

Senior Copywriter & Concept Developer
DDB Worldwide / New York (Contractor)

If you’re like most Americans, Knorr is a brand you’ve been enjoying ever since you were a kid, but never even realized it.

Research showed us that most consumers had no idea how much Knorr had to offer. So we developed LetsMakeKnorr.com as a way to display the product line and offer up easy recipes.

I served as the lead writer on the site, and helped develop the user experience and brand voice.

Senior Copywriter & Concept Developer
MRM Partners / New York (Contractor)

This was another über-fun banner campaign we did for Wendy’s. It was centered around the Beadies – which were, basically, the anthropomorphic embodiments of Wendy’s burgers. In each banner, a Beadie would come out and demonstrate exactly why it was so awesome.