Lead Copywriter
Saatchi & Saatchi / New York (Contractor)

This was a dream project. I grew up in New York State and have lived here all my life, so the fact that I was selected as the writer for the I Love NY brochure was just about the greatest homecoming any New Yorker could ever hope for.

I’ve done quite a bit of traveling, but I’ve yet to find anyplace in the world that compares to the nuances, the feeling, and the breathtaking physicality of New York State.

So my approach to the brochure was simple. I would write it in my own voice, the voice of a fan – and tell its story as if a friend were coming to visit and I wanted them to experience all of the best parts. Much of what’s featured in the brochure stems from first-hand experience—although, there was quite a bit of research involved as well.

In the end, the project brought me even closer to the state I call home. And it’s nice to know that I’m helping to share it with the rest of the world.

Senior Copywriter
DRAFTFCB / New York (Contractor)

In 2006, DRAFTFCB paired up with celebrity photographer Stephen Wilkes to develop a new lifestyle approach for the Hampton Inn brand. This included re-imagining the brand voice and positioning the hotel and its staff as travel experts – offering unique and relevant information about the areas where the hotels were located. I served as one of the lead writers on the project, developing the tone of voice, along with a template on how to implement the it throughout the site and other communications. I also helped develop the mapping feature that allows users to learn about the area they’re planning to visit.

Senior Copywriter
Funktion Studios / New Jersey (Contractor)

Located in historic Hyde Park, NY, Journey Inn is one of a number of bed & breakfasts offering comfortable lodging in the area. To set them apart, we wanted to create a site that evoked the warmth and charm of the Journey Inn experience, but also positioned it as a central hub for exploring the Hudson Valley. Equal attention was placed on both the accommodations and the inn’s proximity to some of the area’s most famous attractions – establishing it as an elegant and affordable alternative to their competitors in Hudson and Rhinebeck, NY.

Copywriter
TMP Worldwide / New York (Contractor)

For their summer promotion, Holiday Inn Express was offering double Priority Club points for each night you stayed at one of their hotels. This is one of the banners we developed to help support the initiative.