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	<title>Seth DeCroce</title>
	<link>http://www.sethdecroce.com/portfolio</link>
	<description>Copywriter &#38; Brand Consultant</description>
	<lastBuildDate>Mon, 09 Aug 2010 16:15:37 +0000</lastBuildDate>
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		<title>Motorola &amp; Product (RED)™</title>
		<description><![CDATA[

Lead Copywriter &#38; Concept Developer
DRAFTFCB / New York (Contractor)
This is one of the most exciting projects I&#8217;ve ever had the opportunity to work on. In 2006, Motorola had just come on board as the technology partner for Bono&#8217;s charitable Product (RED)™ initiative. The idea was to create a special RED product line that would contribute [...]]]></description>
		<link>http://www.sethdecroce.com/portfolio/?p=32</link>
			</item>
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		<title>MotoDanica Online Campaign / Motorola</title>
		<description><![CDATA[

Senior Copywriter &#38; Concept Developer
DRAFTFCB / New York (Contractor)
What kind of gear does celebrity race car driver Danica Patrick have on her while she&#8217;s racing around town? A state-of-the art line of Bluetooth technology that wears her name.
We had a lot of fun bringing the MotoDanica site to life – from the concepting phase, right [...]]]></description>
		<link>http://www.sethdecroce.com/portfolio/?p=21</link>
			</item>
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		<title>I Love NY Brochure / New York State Department of Tourism</title>
		<description><![CDATA[

Lead Copywriter
Saatchi &#38; Saatchi / New York (Contractor)
This was a dream project. I grew up in New York State and have lived here all my life, so the fact that I was selected as the writer for the I Love NY brochure was just about the greatest homecoming any New Yorker could ever hope for.
I&#8217;ve [...]]]></description>
		<link>http://www.sethdecroce.com/portfolio/?p=11</link>
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		<title>Digital Evolution Learning Program / Saatchi &amp; Saatchi Healthcare</title>
		<description><![CDATA[


Lead Copywriter &#38; Concept Developer
Saatchi &#38; Saatchi Healthcare / New York (Contractor)
This was a fun internal assignment for Saatchi &#38; Saatchi Healthcare&#8217;s Digital Learning Program—designed to motivate elder employees to expand their digital development and presentation skills. I worked on this with my creative partner, Doug Trapp.
]]></description>
		<link>http://www.sethdecroce.com/portfolio/?p=795</link>
			</item>
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		<title>Wendys.com / Wendy&#8217;s</title>
		<description><![CDATA[

Senior Copywriter &#38; Concept Developer
MRM Partners / New York (Contractor)
Confession: I love Wendy&#8217;s fries and chili. So of course I jumped at the chance to work on the new site.
Me and my creative partner, Shane Watson, came up with a few new approaches. One was inspired by those magnetic words you see on people&#8217;s refrigerators. [...]]]></description>
		<link>http://www.sethdecroce.com/portfolio/?p=29</link>
			</item>
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		<title>MoveOverMS Magazine / Acorda Therapeutics</title>
		<description><![CDATA[

Managing Editor &#038; Contributing Writer
Saatchi &#038; Saatchi Healthcare / New York (Contractor)
The MoveOverMS Magazine was created to be given out at the Walk MS events happening across the country. The magazine serves as a preview to MoveOverMS.org, driving people to the website to read the full stories. I wrote two of the featured articles, and [...]]]></description>
		<link>http://www.sethdecroce.com/portfolio/?p=791</link>
			</item>
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		<title>&#8220;If/Then&#8221; Online Youth Networking Concept / Office of National Drug Control Policy</title>
		<description><![CDATA[

Senior Copywriter &#038; Concept Developer
DRAFTFCB / New York (Contractor)
Me and my creative partner, Ari Kornblit, came up with this idea for the ONDCP. Instead of focusing on kids who do drugs, we thought why not talk about the ones who don&#8217;t—and what they&#8217;re choosing to do instead? The stories were endless – of young people [...]]]></description>
		<link>http://www.sethdecroce.com/portfolio/?p=241</link>
			</item>
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		<title>Scrabble Diamond Anniversary Online Campaign / Hasbro</title>
		<description><![CDATA[

Senior Copywriter &#038; Concept Developer
Beyond Interactive / New York (Contractor)
In 2008, Hasbro released the Scrabble Diamond Anniversary Edition, complete with new and improved features – including a rotating board and curved chip holders so your cheating friends can&#8217;t peep a look. Our team developed a series of rich media banners to help support the launch, [...]]]></description>
		<link>http://www.sethdecroce.com/portfolio/?p=235</link>
			</item>
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		<title>&#8220;Do What Tastes Right&#8221; Online Banners / Wendy&#8217;s</title>
		<description><![CDATA[

Senior Copywriter &#038; Concept Developer
MRM Partners / New York (Contractor)
The objective behind this one was simple.
Sell burgers.
Big burgers.
Tall burgers.
And do it in a banner.
I LOVED working on these.
]]></description>
		<link>http://www.sethdecroce.com/portfolio/?p=561</link>
			</item>
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		<title>Win12Cars.com / MasterCard</title>
		<description><![CDATA[
Senior Copywriter &#038; Concept Developer
MRM Partners / New York (Contractor)
As a way to get MasterCard holders to use their cards for everyday purchases (like gas, groceries, etc.), we developed the &#8220;Win 12 Cars&#8221; campaign. Basically, whenever you used your card, you raised your chances of winning 12 vehicles of your choice. The site, and the [...]]]></description>
		<link>http://www.sethdecroce.com/portfolio/?p=183</link>
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