Senior Copywriter
Funktion Studios / New Jersey (Contractor)

When I was brought onto this project, I hadn’t even heard of such a thing as “natural family planning.” Essentially, it’s a method of birth control based around a woman’s natural fertility cycle. Many couples interested in having a baby have adopted the method as a way to increase their chances of fertility.

As a way of spreading awareness and educating couples, New Jersey Natural Family Planning asked us to create an online resource that would provide both helpful information and a calendar of upcoming educational events.

I served as the lead writer and content strategist, developing the narrative that would guide people through the site and prompt them to sign up for a class or the organization’s newsletter.

Senior Copywriter
Saatchi & Saatchi Healthcare / New York (Contractor)
2008

An email campaign we created for ColonCancerNews.org, allowing people to drive directly to the information they needed based on their segment.

Senior Copywriter
Ogilvy Interactive Worldwide / New York (Contractor)

In the wake of 9/11, the integrity of early-responder uniforms and gear became a high priority for DuPont, a major supplier for emergency teams around the world. To showcase the benefits of their product line, our team developed the Homeland Security portion of the DuPont website, including information on the latest technology and their applications in the field.

Senior Copywriter
Ogilvy Interactive Worldwide / New York (Contractor)

This is a CRM email campaign we created to encourage agencies and corporations to migrate their clients’ IT security to Cisco’s fully integrated end-to-end system. Aside from the safety benefits, the new program also offered quicker response times at a lower cost.

Senior Copywriter
Wunderman / New York (Contractor)

A print DM campaign we created for Microsoft’s IT learning initiative. The campaign went on to win Young & Rubicam’s Creative of the Week Award.

Senior Copywriter
Funktion Studios / New Jersey (Contractor)

Copywriter
TMP Worldwide / New York (Contractor)

For their summer promotion, Holiday Inn Express was offering double Priority Club points for each night you stayed at one of their hotels. This is one of the banners we developed to help support the initiative.