Senior Copywriter & Concept Developer
DRAFTFCB / New York (Contractor)

What kind of gear does celebrity race car driver Danica Patrick have on her while she’s racing around town? A state-of-the art line of Bluetooth technology that wears her name.

We had a lot of fun bringing the MotoDanica site to life – from the concepting phase, right through execution. We even had the opportunity to meet Danica, and film her while she was racing. I was one of two writers working on the site, and was a part of the project from the ground up. I also developed a series of banners with Art Director, Colin McNamara—one of which is featured here.