Senior Copywriter & Concept Developer
MRM Partners / New York (Contractor)

Confession: I love Wendy’s fries and chili. So of course I jumped at the chance to work on the new site.

Me and my creative partner, Shane Watson, came up with a few new approaches. One was inspired by those magnetic words you see on people’s refrigerators. The way the site worked: you would grab a word that best suited your state of mind, then drop it into the headline of the site—which would then sort the menu based on your selection.

Another concept was related to the time of day. Depending on what hour it was, the site would offer up suggestions—like a light snack around 3pm, or a hearty lunch around noon.