AXIL.com Student Loan Website – Goldman Sachs
Senior Copywriter
Ogilvy Interactive Worldwide | New York
AXIL was a site that we developed for Goldman Sachs to serve as an online source for learning about, and applying for, college loans. Based on our competitive analysis, we saw that there was a desperate need for a clean, intuitive way to engage with college financing. I worked with the Ogilvy team on developing a step-by-step site narrative, as well as a brand voice that evoked a spirit of ease and positivity.