Microsoft Learning For IT Professionals (Winner “Creative of the Month” Young & Rubicam Brands) – Microsoft Systems
This was a direct campaign we created for Microsoft’s IT learning initiative. The campaign went on to win Young & Rubicam’s Creative of the Month Award.
LetsMakeKnorr.com & Banners – Knorr Foods
If you’re like most Americans, Knorr is a brand you’ve been enjoying ever since you were a kid, but never even realized it. Research showed us that most consumers had no idea how much Knorr had to offer, so we developed LetsMakeKnorr.com as a way to display the product line and offer up easy recipes. I served as the lead writer on the site, and helped develop the user experience and brand voice.
Newborn Possibilities Program Website – Cord Blood Registry
I did a lot of research on stem cell banking before developing the voice and copy for the Cord Blood Registry’s website. A competitive analysis showed that pregnant women received an onslaught of information from cord blood banks as soon as they appeared on a relevant mailing list. Our idea was to give these women some room to breathe and allow them to connect with a community of other women and couples who were making the same important decisions.
NJNFP.org – New Jersey Natural Family Planning
When I was brought onto this project, I had never heard of “natural family planning”—a method of birth control based on a woman’s natural fertility cycle. Many couples interested in having a baby have adopted the method as a way to increase their chances of fertility.
As a way of building awareness and educating couples, New Jersey Natural Family Planning asked us to create an online resource that would provide helpful information and a calendar of upcoming educational events.
I served as the lead writer and content strategist, developing the narrative that would guide people through the site and prompt them to sign up for a class or the organization’s newsletter.
ColonCancerNews.org Unbranded Email Campaign – sanofi-aventis
Senior Copywriter Saatchi & Saatchi Wellness | New York An email campaign we created for ColonCancerNews.org, allowing people to drive directly to the information they needed based on their segment.
HaveYouEver.com Banner Campaign – Roche Pharmaceuticals
Senior Copywriter & Concept Developer DRAFTFCB | New York HaveYouEver.com was developed by DRAFTFCB as a place for people to get information about Hepatitis-C, including health risks and the benefits of testing and early treatment. To support the site, we developed a series of banner ads encouraging people to get tested. By taking a humorous [...]
PEGASYS® (Peginterferon alfa-2a) Unbranded Email Campaign – Roche Pharmaceuticals
Senior Copywriter DRAFTFCB | New York The demographic for those diagnosed with, or at risk of having, Hepatitis-C was a very specific target – aimed at those who might have led high-risk lifestyles during the 80s and 90s. Many of these people held no more than a high school education, and operated, on average, with [...]
AXIL.com Student Loan Website – Goldman Sachs
Senior Copywriter Ogilvy Interactive Worldwide | New York AXIL was a site that we developed for Goldman Sachs to serve as an online source for learning about, and applying for, college loans. Based on our competitive analysis, we saw that there was a desperate need for a clean, intuitive way to engage with college financing. [...]
Adobe Acrobat Professional Banner Campaign – Adobe Systems
Senior Copywriter G2 | New York Banner 1 Banner 2 In 2004, the idea of creating (not just reading) a PDF was a foreign concept – and because of that, it seemed incredibly complicated. The new Adobe Acrobat Professional made the process simple. The challenge was to get audiences who were used to marking up [...]
Acrobat Professional Microsite – Adobe Systems
Senior Copywriter & Concept Developer G2 | New York In conjunction with the banner campaign we developed for the launch of Adobe Acrobat Professional, we created a flash microsite as a place for users to get a complete grasp of the benefits of the software. I worked with the team to break these benefits up [...]
Photoshop CS General Campaign – Adobe Systems
Senior Copywriter, Art Director & Concept Developer G2 | New York Print Ad Magazine Spread Magazine Tear Card Mobile Photoshop CS Studio Adobe Website As part of the Photoshop CS rollout, I developed a spec campaign that spoke to the artistic nature of our otherwise professional audience of designers and architects. The idea was to [...]
“Home Wireless Home” Integrated Campaign – Linksys
Senior Copywriter Ogilvy Interactive Worldwide | New York In 2004, the idea of a wireless home was a new concept that consumers had yet to adopt. They were aware of the new wireless technology offered on the market, but unsure of how to connect it to their lifestyles. So for the 2004 Linksys product launch, [...]
HamptonInn.com – Hampton Inn
Senior Copywriter DRAFTFCB | New York Nashville Homepage Nashville Out & About Page In 2006, DRAFTFCB paired up with celebrity photographer Stephen Wilkes to develop a new lifestyle approach for the Hampton Inn brand. This included re-imagining the brand voice and positioning the hotel and its staff as travel experts – offering unique and relevant [...]
Journey Inn Website – Journey Inn
Creative Director & Copywriter Funktion Studios | New Jersey About the Inn Page Rooms Page Room Detail Page Area Attractions Page with Interactive Distance Guage Located in historic Hyde Park, NY, Journey Inn is one of a number of bed & breakfasts offering comfortable lodging in the area. To set them apart, we wanted to [...]
The Good News Party Online Party Invite and Trailer – BoxParty
Creative Director & Copywriter BoxParty | New York Party Invite Homepage Party Trailer There was a time when I used to promote events in New York with my friend, Saatchi & Saatchi Art Director, Alvin Ho Young. One of those events was The Good News Party at CBGB’s. We wanted to do something special for [...]
Website and Social Media Hub – A Crowd Electric
Based in New York City, A Crowd Electric (ACE) is an electro pop music group known for their remixes of major recording artists like Madonna, Britney Spears and Crystal Castles. In support of their new album, Reckless, we created a site that would allow ACE fans to connect with the band through various social media and music sites, including a Twitter and blog feed that aggregated all of the content, inspiration sources and conversations going on within the band.
Cisco CRS-1 Enterprise-Level Server Print Campaign – Cisco Systems, Inc.
Senior Copywriter Ogilvy Interactive Worldwide | New York In 2004, Cisco Systems was preparing the launch of its CRS-1, the latest in enterprise-level networking hardware. At that time, the technology was so new that the client didn’t even fully understand how it worked. They provided us with a stack of information, and I spent the [...]
Collateral Builder Security System Email – Cisco Systems
Senior Copywriter Ogilvy Interactive Worldwide / New York (Contractor) This is a CRM email campaign we created to encourage agencies and corporations to migrate their clients’ IT security to Cisco’s fully integrated end-to-end system. Aside from the safety benefits, the new program also offered quicker response times at a lower cost.
Online Rich Media Unit – Avaya Inc.
Senior Copywriter MRM Partners / New York (Contractor) One of the drawbacks to updating your company’s telephone system is that, in most cases, it means “ripping and replacing” everything you have. Which, in turn, means high costs and extended down time. As an alternative, Avaya offered an approach where you could update your system based [...]
American Express Merchant Card Services Website – American Express
Senior Copywriter Digitas | New York ————————————————————————————————————————————————————–
Online Banner Campaign – Terminix
Copywriter TMP Worldwide / New York (Contractor) To this day, Terminix is one of the most fun clients I’ve ever worked with. They were pretty much up for anything – as long as it was fun. Which isn’t what you might expect from a company that deals entirely in pest control. These are a few [...]
DuPont Website / Homeland Security – DuPont
Senior Copywriter Ogilvy Interactive Worldwide | New York In the wake of 9/11, the integrity of early-responder uniforms and gear became a high priority for DuPont, a major supplier for emergency teams around the world. To showcase the benefits of their product line, our team developed the Homeland Security portion of the DuPont website, including [...]