PRODUCT (RED)™ Online Initiative – Motorola
In 2006, Motorola had just come on board as the technology partner for Bono’s charitable PRODUCT (RED)™ initiative. The idea was to create a special RED product line that would contribute a percentage of every sale towards eliminating AIDS in Africa.
For Motorola, we created a rich online experience that allowed users to connect with the campaign and see the direct benefits of their purchases. The site offered an assortment of original RED content from around the world—including music, videos, art, exclusive downloads and a live event in Trafalgar Square featuring RED collaborators the Scissor Sisters.
Two Blue Wolves (Transmedia/Branded Entertainment) – Sparrow Hall + Alzheimer’s Association
“Beyond the beauty of the story, the music, the art—there is a sound that accompanies the arrival of Sparrow Hall’s Two Blue Wolves. It is the bang of innovation, and it is ushering in a vibrant new era of storytelling.” – Linda Kaplan Thaler, Bestselling Author & Media Mogul
Two Blue Wolves is a compelling look into the future of transmedia storytelling and branded entertainment. Based on the short story by Sparrow Hall, the Two Blue Wolves transmedia storytelling collection immerses you in the world of its characters by providing multiple ways of experiencing the story—through text, music, video and art.
Nightwork (Transmedia/Branded Entertainment) – Sparrow Hall + Scissor Sisters
As the entertainment market becomes increasingly saturated with music and artist brands struggling to find a fan base, even veteran music makers must look for ways to offer rich experiences to build and retain their audience. For the Scissor Sisters‘ Night Work we took the “story” the album was telling and extended it into a highly engaging transmedia experience—complete with short story by Sparrow Hall, printable artwork by Italian Vogue/VICE Magazine photographer Giovanni di Mola and music by critically-acclaimed electronic music artists A Crowd Electric, Brian Scibinico and Burnett & Cooper.
Sparrow Hall Website & Transmedia Storytelling Hub – Sparrow Hall
Creative Director, Transmedia Planner & Lead Copywriter Hydrogen | New York
Website and Social Media Hub – A Crowd Electric
Based in New York City, A Crowd Electric (ACE) is an electro pop music group known for their remixes of major recording artists like Madonna, Britney Spears and Crystal Castles. In support of their new album, Reckless, we created a site that would allow ACE fans to connect with the band through various social media and music sites, including a Twitter and blog feed that aggregated all of the content, inspiration sources and conversations going on within the band.