Content Strategist & Brand Consultant
Funktion Studios | New Jersey
Established in New York City in 2004, Dubspot began as a workshop for people to learn how to DJ from some of the industry’s best talent. As popularity grew, so did the school’s offering, extending into an internationally recognized electronic music institute with a strong online presence including loads of original content via their main site, blog and YouTube channel.
I worked with Funktion Studios to help create a site that would organize the content into a simplified, engaging experience, with the ability to drill down into highly specific areas. I assisted the team through scenario modeling, content strategy, and all phases of information architecture.