HamptonInn.com – Hampton Inn
Senior Copywriter
DRAFTFCB | New York
Nashville Homepage
Nashville Out & About Page
In 2006, DRAFTFCB paired up with celebrity photographer Stephen Wilkes to develop a new lifestyle approach for the Hampton Inn brand. This included re-imagining the brand voice and positioning the hotel and its staff as travel experts – offering unique and relevant information about the areas where the hotels were located. I served as one of the lead writers on the project, developing the tone of voice, along with a template on how to implement the it throughout the site and other communications. I also helped develop the mapping feature that allows users to learn about the area they’re planning to visit.