“Home Wireless Home” Integrated Campaign – Linksys
Senior Copywriter
Ogilvy Interactive Worldwide | New York
In 2004, the idea of a wireless home was a new concept that consumers had yet to adopt. They were aware of the new wireless technology offered on the market, but unsure of how to connect it to their lifestyles. So for the 2004 Linksys product launch, we developed the “Home Wireless Home” campaign to show consumers the big picture on how wireless technology could improve their lives.
Utilizing a combination of online and in-store touchpoints, the campaign gave customers a way to figure out what wireless technology was right for them, and how to implement it in the home. Research showed that having access to their music was a major deciding factor, and so we partnered with Napster to offer free music downloads with every purchase.