Seth DeCroce

LetsMakeKnorr.com & Banners – Knorr Foods

Senior Copywriter & Concept Developer
DDB Worldwide | New York

Let’s Make Knorr Website

Let’s Make Knorr Banners

If you’re like most Americans, Knorr is a brand you’ve been enjoying ever since you were a kid, but never even realized it. Research showed us that most consumers had no idea how much Knorr had to offer, so we developed LetsMakeKnorr.com as a way to display the product line and offer up easy recipes. I served as the lead writer on the site, and helped develop the user experience and brand voice.

This entry was posted on Sunday, August 2nd, 2009 at 4:52 pm. It is filed under ALL, BANNERS, BRAND VOICE, BUSINESS-TO-CONSUMER, CONCEPT DEVELOPMENT, CONTENT STRATEGY, FOOD / BEVERAGE, INTERACTIVE, LONG-FORM COPY, WEBSITE / MICROSITE. You can follow any responses to this entry through the RSS 2.0 feed.