Microsite & Product Experience – Citibank
Senior Copywriter
Publicis | New York
Citibank – Citi ThankYou Points Landing Page
Citibank’s “Stories” campaign offered a series of personal narratives illustrating the products and services offered by Citibank. TV commercials, online ad units, branch graphics, and direct mail all served as entry points for the Citibank experience.
Citibank – CitiMortgage Landing Page
We created the Citibank Stories Microsite to serve as a program hub or commonpoint where consumers could see how the Citibank experience came together in cohesive way – positioning Citibank as a trusted financial partner for every aspect of their lives.
Citibank – CitiMortgage Promotion Hub
From a copy perspective, the site required developing a language that leveraged both the existing campaign creative, and the future campaign materials being developed in tandem with the microsite.
Citibank – Citi ThankYou Points Landing Page
Targeted CTAs and interactive elements expanded on each of the promotions, providing high-level benefits and allowed users to click deeper into specific product information and programs.
Citibank – Choose Your Card – Promotion
A family of promotional banners supported each other landing pages (below the hero area), giving users additional entry points to Citibank’s benefits and services – as well as ways to connect and share through social media.
Citibank – Linked Accounts Landing Page
Visit the live site here >