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MULTAQ.com (“Best Branded Site” 2010 DTC Advertising Awards) – sanofi-aventis

Lead Copywriter & Concept Developer
Saatchi & Saatchi Wellness | New York

When sanofi-aventis came out with MULTAQ, its new medication for Atrial Fibrilation (AFib), it meant a major leap forward in heart health. AFib is what happens when the heart beats out of normal rhythm, sending inconsistent blood flow throughout the body and leading to any number of complications. MULTAQ helped reduce the occurrances of AFib and thereby helped stabilize the heart and the patient’s overall health.

The MULTAQ site served a dual purpose—to educate someone wishing to learn more about the disease, or a patient who had received a diagnosis and wanted to learn more about the drug before committing to treatment.

To illustrate the effect of AFib on the body, we created a series of interactive videos and learning modules that broke the information down into brief, easy-to-understand tutorials.

The site went on to win “Best Branded Site” at the 2010 DTC Advertising Awards.

This entry was posted on Thursday, April 1st, 2010 at 9:14 pm. It is filed under ALL, BUSINESS-TO-CONSUMER, CONCEPT DEVELOPMENT, CONTENT STRATEGY, INTERACTIVE, LONG-FORM COPY, PHARMACEUTICALS / WELLNESS, SHOWCASE, WEBSITE / MICROSITE. You can follow any responses to this entry through the RSS 2.0 feed.

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