NJNFP.org – New Jersey Natural Family Planning
Senior Copywriter
Funktion Studios | New Jersey
When I was brought onto this project, I had never heard of “natural family planning”—a method of birth control based on a woman’s natural fertility cycle. Many couples interested in having a baby have adopted the method as a way to increase their chances of fertility.
As a way of building awareness and educating couples, New Jersey Natural Family Planning asked us to create an online resource that would provide helpful information and a calendar of upcoming educational events.
I served as the lead writer and content strategist, developing the narrative that would guide people through the site and prompt them to sign up for a class or the organization’s newsletter.