Online Retail Experience – Sugoi
Senior Copywriter
Alexander Interactive | New York
Hard-core endurance athletes have always recognized Sugoi for its excellence and dedication to serious athletic apparel. What Sugoi needed was an online experience worthy of the brand’s streamlined, high-tech performance gear.
The goal was to help Sugoi reconnect with their advocates and inspire entry-level-athletes to go beyond their limits. We wanted to evoke the spirit of personal excellence – inspiring visitors to invest in themselves and their gear.
By pairing majestic images of the settings where Sugoi athletes compete with inspirational mantras of achievement, the brand presents a personal standard for its audience to strive for.
High-performance technology is an essential part of Sugoi’s DNA. We knew that telling the technical story well would be crucial to educating the consumer about Sugoi’s position in the marketplace.
The content and design work in harmony to showcase Sugoi’s technology portfolio and its relationship to personal performance.
View the live site here >