Photoshop CS General Campaign – Adobe Systems
Senior Copywriter, Art Director & Concept Developer
G2 | New York
Print Ad
Magazine Spread
Magazine Tear Card
Mobile Photoshop CS Studio
Adobe Website
As part of the Photoshop CS rollout, I developed a spec campaign that spoke to the artistic nature of our otherwise professional audience of designers and architects. The idea was to remind people that Photoshop was the brush with which they created their masterpieces. The “Expose Yourself” campaign spoke to both the power of the software and the vision of its user, offering a series of self-portraits developed almost entirely with Photoshop CS.