Wendy’s Real Time Website & Online Initiative – Wendy’s
Senior Copywriter & Concept Developer
Kaplan Thaler Group | New York
Landing Page with Real Time Multi-source Online Feed
Site Features
“How Real Are You” Interactive Quiz
“How Real Are You” Interactive Quiz (Facebook Tie-in)
Celebrity Lunch Promo & Contest
Wendy’s History – Interactive Timeline
One of the things that sets Wendy’s apart from other fast food restaurants is their commitment to using fresh ingredients in everything they make. We took this idea of freshness and applied it to their online presence by creating a site that aggregated user content in real time from all corners of the Web. Whatever people were posting about Wendy’s, you saw it on Wendy’s Real Time—Facebook comments, tweets, YouTube videos—along with Wendy’s facts, games, promotions and other original content.
The site was simple and fun and allowed users to get involved in the conversation. It also illustrated the popularity of Wendy’s, allowing fans to define what makes Wendy’s so great.
I served as the initial copywriter on this project, managing content and copy strategy throughout the concept’s development.