Contributing Editor
PAPER Magazine | New York

Ad spends rerouted from TV to social media. PR strategies ditched for YouTube posts. Big Data coaching the coaches.

In my latest article for PAPER Magazine & HP Enterprise I show how technology is rewriting the play books for pro sports, revealing revenue channels that no one saw coming.

What will be the biggest sports investments for 2017? Here’s a look >

The Top 4 Sports Tech Investments for 2017 - PAPER Magazine / HPE Matter