I’m a strategic advisor and engagement lead who works across business strategy, brand, messaging, content, digital experience, and execution.
My role is often to enter a complex situation, quickly understand what’s really going on, establish a clear point of view, and connect the people and work required to move it forward.
I’ve led brand development, content strategy, messaging, naming, creative direction, and digital transformation for organizations including Apple, Google, Microsoft, BlackRock, Marriott, Johnson & Johnson, and The New York Times.
For larger strategy-through-execution engagements, I lead Hydrogen — a senior, embedded team built around business objectives, without the layers and overhead of a traditional agency.
I’m based in New York and work with organizations worldwide.
