Seth DeCroce is an award-winning content strategist, UX/UI strategist and copywriter. He is the founder of Hydrogen Media, a brand development consultancy specialized in brand innovation and cross-platform product marketing.

Seth has led global content and product marketing initiatives for Apple, Google, The New York Times, Johnson & Johnson, BlackRock, Unilever and Samsung. Awards include the Cannes Lion, IAB MIXX, Freddie, SABRE, Effie, Stevie and Adrian Awards. As a naming and verbal identity consultant, Seth has led naming and messaging guideline development for Marriott Bonvoy™, Nestlé, Bayer, Audible and Royal Canin.

Seth is based in New York City and the Hudson Valley and consults with clients worldwide.