Seth DeCroce is an award-winning content strategist, UX/UI strategist and copywriter. He has led global initiatives for BlackRock, The New York Times, Johnson & Johnson, British Airways, Unilever and Samsung. Awards include the Cannes Lion, IAB MIXX, Freddie, SABRE, Effie, Stevie and DTC Advertising Awards.
Outside the industry, Seth is a developer of boutique lodging properties in the Hudson Valley (Holland House | College Hill House | Gray Street Guest House). He is the creator of An Upstate of Mind, a micro-blog dedicated to the modern explorer in New York State, and a contributing editor for PAPER Magazine.
Seth is based in New York City and the Hudson Valley and consults with clients worldwide.