An Upstate of Mind

Exploring the hidden corners of New York State.


Brand Innovation

Transforming the way we engage.


Experiential Marketing

Creating experiences that captivate.


Holland House

Introducing a modern live-work getaway in the Historic Hudson Valley.


Gray Street Guest House

Bringing a creative getaway to life.

Seth DeCroce

Seth DeCroce is an award-winning content strategist, UX/UI strategist and copywriter. He has led global content and product marketing initiatives for BlackRock, The New York Times, Johnson & Johnson, British Airways, Unilever and Samsung. Awards include the Cannes Lion, IAB MIXX, Freddie, SABRE, Effie, Stevie and DTC Advertising Awards.

Outside the industry, Seth is a developer of boutique lodging properties in the Hudson Valley (Holland House | College Hill House | Gray Street Guest House). He is the creator of An Upstate of Mind, a micro-blog dedicated to the modern explorer in New York State, and a contributing editor for PAPER Magazine.

Seth is based in New York City and the Hudson Valley and consults with clients worldwide.

Cannes Lion Award
Clio Awards
New York Festivals
Effie Award
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