Skip to main content

An Upstate of Mind

Exploring the hidden corners of New York State.


Brand Innovation

Transforming the way we engage.


Experiential Marketing

Creating experiences that captivate.

Seth DeCroce

Seth DeCroce is an award-winning content strategist, UX/UI strategist and copywriter. He has led global content and product marketing initiatives for The New York Times, American Express, Johnson & Johnson, Unilever, Google and Samsung. Awards include the Cannes Lion, IAB MIXX, Freddie, SABRE, Effie, Stevie and DTC Advertising Awards.

Outside the industry, Seth is a developer of boutique hospitality properties in the Hudson Valley. He is the creator of An Upstate of Mind, a micro-blog dedicated to the modern explorer in New York State, and a contributing editor for PAPER Magazine.

Seth is based in New York City and the Hudson Valley and consults with clients worldwide.

View All Projects