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Marriott Bonvoy: Name Development

A loyalty program for a new generation of travel

Seth DeCroce

Seth DeCroce is an award-winning content strategist, UX/UI strategist and copywriter. He is the founder of Hydrogen Media, a brand development consultancy specialized in brand innovation and cross-platform product marketing.

Seth has led global content and product marketing initiatives for Apple, Google, The New York Times, Johnson & Johnson, BlackRock, Unilever and Samsung. Awards include the Cannes Lion, IAB MIXX, Freddie, SABRE, Effie, Stevie and Adrian Awards. As a naming and verbal identity consultant, Seth has led naming and messaging guideline development for Marriott Bonvoy™, Nestlé, Bayer, Audible and Royal Canin.

Seth is based in New York City and the Hudson Valley and consults with clients worldwide.

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Art & Culture

5 posts

Brand Development

16 posts

Brand Voice

16 posts


12 posts


21 posts

Concept Development

24 posts

Consumer Products & Retail

11 posts

Content Strategy

33 posts


41 posts


34 posts


7 posts

Education & Institutions

12 posts


6 posts

Naming & Verbal Identity

4 posts


18 posts

Travel & Hospitality

4 posts

User Experience / UX

21 posts
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