An Upstate of Mind

Exploring the hidden corners of New York State.


Brand Innovation

Transforming the way we engage.


Experiential Marketing

Creating experiences that captivate.


Holland House

Introducing a modern live-work getaway in the Historic Hudson Valley.


Gray Street Guest House

Bringing a creative getaway to life.

Seth DeCroce

Seth DeCroce is an award-winning brand innovator, cross-platform content strategist and copywriter. He has led global initiatives for The New York Times, American Express, British Airways, Ben & Jerry’s and Samsung.

As a professional advisor, Seth works one-on-one with executives and entrepreneurs to fully realize their vision and express the full potential of their brands.

Seth is the creator of An Upstate of Mind, a magazine dedicated to the modern explorer in New York State, and the boutique lodging destinations Holland House and Gray Street Guest House in the Hudson Valley.

Cannes Lion Award
Clio Awards
New York Festivals
Effie Award
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