Seth DeCroce is an award-winning content strategist, UX/UI strategist and copywriter. He is the founder of Hydrogen Media, a brand development consultancy specializing in brand innovation and cross-platform product marketing.
Seth has led global content and product marketing initiatives for The New York Times, American Express, Johnson & Johnson, Unilever, Google and Samsung. Awards include the Cannes Lion, IAB MIXX, Freddie, SABRE, Effie, Stevie and DTC Advertising Awards.
As a naming and verbal identity consultant, Seth has led naming and messaging guideline development for Marriott Bonvoy™, Nestlé, Bayer, Audible and Royal Canin.
Outside the industry, Seth is a developer of boutique hospitality properties in the Hudson Valley. He is the creator of An Upstate of Mind, a micro-blog dedicated to the modern explorer in New York State, and a contributing editor for PAPER Magazine.
Seth is based in New York City and the Hudson Valley and consults with clients worldwide.