Content Strategist
Apple | New York
For the launch of iPhone 14 Pro, we created an immersive experience that allowed consumers to explore and demo the smartphone’s revolutionary new features in a streamlined scrolling interface.
By clicking into the key feature sets, users would be able to demo the breakthrough 48 megapixel camera, see how the new dynamic island helps you move seamlessly between activities, and explore vital new safety features like Emergency SOS and Crash Detection.
Product Marketing Page
Camera Zoom Resolution (modal state)
