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Content Strategist
Apple | New York

For the launch of iPhone 14 Pro, we created an immersive experience that allowed consumers to explore and demo the smartphone’s revolutionary new features in a streamlined scrolling interface.

By clicking into the key feature sets, users would be able to demo the breakthrough 48 megapixel camera, see how the new dynamic island helps you move seamlessly between activities, and explore vital new safety features like Emergency SOS and Crash Detection.

Product Marketing PageĀ 

Apple | iPhone 14 Pro | Digital Experience
Apple | iPhone 14 Pro | Digital Experience

Camera Zoom Resolution (modal state)

Apple | iPhone 14 Pro | Digital Experience