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Content Strategist
Apple | New York

To encourage a switch from Android to iPhone, we created a one-to-one Q&A experience that helps customers understand just how easy it is to swap out their current device – and the unique benefits that come with owning an iPhone.

The Switch To iPhone page emulates, and expands upon, Apple’s in-store customer experience giving potential Switchers a fast and easy way to get answers to their most frequently asked questions. By clicking on a question, a short-form video is triggered in which an Apple Genius delivers a warm, knowledgeable response. Customers are provided with information around trade-ins, migrating their data, carrier deals and more, providing multiple paths to purchase.

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