Content Strategist
Apple | New York
To better understand customer hesitations and increase sales of the Apple Watch Series 7 on Amazon, we reviewed over a thousand questions posted by customers on the product buy page. We aggregated these questions into nine scannable must-know bullet points, giving them top priority in the product description section (About this item). By clarifying these product features and benefits up front, we were able to allay any hesitations around durability, connectivity and compatibility, as well as highlighting standout features around fitness, health and safety, and making purchases on the go.
