Skip to main content

Content Strategist
BlackRock | New York

I collaborated with BlackRock’s design and UX team to develop the new digital experience for iShares – as well as overseeing the implementation of the iShares brand voice across all digital channels.

View the live site >

Homepage

BlackRock | iShares Website Content Strategy and Copy Direction

Investor Education Tool (modal state) 

BlackRock | iShares Website Content Strategy and Copy Direction

ETFs vs. Mutual Funds Comparison Tool (modal state) 

BlackRock | iShares Website Content Strategy and Copy Direction