BlackRock | iShares Digital Experience

Seth

Content Strategist
BlackRock | New York

I collaborated with BlackRock’s design and UX team to develop the new digital experience for iShares – as well as overseeing the implementation of the iShares brand voice across all digital channels.

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BlackRock | iShares Website Content Strategy and Copy Direction

Investor Education Tool (modal state)

ETFs vs. Mutual Funds Comparison Tool (modal state)

Brand Development Brand Voice Business-to-Consumer Concept Development Content Strategy Copywriting Digital Financial Projects Technology User Experience / UX No Comments