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Content Strategist & Copy Lead
BlackRock | New York

I collaborated with BlackRock’s design and UX team to develop the new digital experience for iShares, reimagining the financial brand as an energized and accessible knowledge hub for investors of all types. I also served as the team’s Copy Lead,¬†overseeing the implementation of the iShares brand voice across all digital channels.

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BlackRock | iShares Website Content Strategy and Copy Direction

Investor Education Tool (modal state) 

BlackRock | iShares Website Content Strategy and Copy Direction

ETFs vs. Mutual Funds Comparison Tool (modal state) 

BlackRock | iShares Website Content Strategy and Copy Direction