Content Strategist
BlackRock | New York
To help educate investors, we created a flexible content hub that surfaces iShares’ latest investment strategies. The hub features an A/B sorting feature that allows users to toggle between Beginner (Get Started) and Advanced (Go Further) content. Users can click the modular tiles to drill down into dedicated pages for each strategy.
Beginner Strategies (default state)
Advanced Strategies (activated state)
