Seth DeCroce
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Brand DevelopmentBrandsBusiness-to-ConsumerCopywritingGeneral AdvertisingIdeationMedia AgnosticNaming & Verbal IdentityProjectsTravel & Hospitality

Marriott: Marriott Bonvoy™ Loyalty Program

I served as the naming director for Marriott Bonvoy™, the new combined loyalty program encompassing…
Seth
SethFebruary 25, 2019
Brand DevelopmentBrand VoiceBrandsBusiness Development & SalesConcept DevelopmentContent MarketingContent StrategyCopywritingCorporateDigital & eCommerceEditorialIntegratedInteractiveLong-Form CopyMedia AgnosticPrintProjectsPublishingReal EstateTravel & HospitalityWeb Design & Development

The Howard Hughes Corporation: Ward Village Real Estate Marketing

Brand Strategist & Copywriter The Howard Hughes Corporation | New York ‘A‘ali‘i (pronounced Ah-ah-lee-ee) is…
Seth
SethMay 23, 2018
BrandsConcept DevelopmentContent MarketingContent StrategyCopywritingCorporateCross-Platform & Cross-MediaDigital & eCommerceEducation & InstitutionsIdeationIntegratedInteractiveLong-Form CopyMedia AgnosticNon-ProfitProjectsSocial ActivationSocial MediaUncategorizedUser Experience / UXWeb Design & Development

The Junior League: Diversity & Inclusion Engagement Initiative

Content Strategist, Copywriter & Producer The Association of Junior Leagues International | New York At its…
Seth
SethMay 23, 2018
Art & CultureBrand DevelopmentBrand VoiceBrandsBroadcastBusiness Development & SalesBusiness-To-BusinessConcept DevelopmentContent MarketingContent StrategyCopywritingCorporateCross-Platform & Cross-MediaEditorialEntertainmentGeneral AdvertisingIdeationMedia AgnosticPrintProjectsPublishingScript WritingUncategorized

TIME Magazine: Brand Story & Cross-Platform Sales Strategy

New Business Development Specialist, Brand Strategist & Copywriter TIME Magazine | New York For TIME…
Seth
SethMay 23, 2018
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Mirror Lake. This is the main lake that the town o Mirror Lake. This is the main lake that the town of Lake Placid sits on. Strangely, the real Lake Placid is one lake over. Mirror Lake truly lives up to its name. Gorgeous. And just a little eerie.
Last lap #harvest #westernny #pittsford #pittsford Last lap #harvest #westernny #pittsford #pittsfordny #rochester #rochesterny upstate #upstateny #upstatenewyork #monroecounty #farm #farming #agriculture #autumn #fall #ny #newyork #newyorkstate
Penfield be crushin a corn maze #cornmaze #summer Penfield be crushin a corn maze #cornmaze #summer #autumn #farm #farming #corn #upstate #upstateny #upstatenewyork #westernny #rochester #rochesterny #penfield #penfieldny #monroecounty #daytrip #familytime #countryliving #newyorkstate #iloveny
Sacandaga Campground. Wells NY. One of the first c Sacandaga Campground. Wells NY. One of the first campgrounds created in New York State after World War I. I grew up coming out here every summer as a kid. It still smells the same, like warm pine needles and a distant bonfire. #sacandagariver #adirondacks #wellsny #northvilleny #northville #sacandaga #sacandagalake #upstate #upstateny #upstatenewyork #newyorkstate #iloveny
Chatham Center #columbiacounty #upstateny #creek # Chatham Center #columbiacounty #upstateny #creek #fishing #flyfishing #hudsonvalley #nature #hiddenplaces #creek #waterway #waterways #kinderhookcreek #country #countryliving #countrydrive #daytrip #upstate #upstateny #nys #iloveny
Valatie #columbiacounty #columbiacountyny #valatie Valatie #columbiacounty #columbiacountyny #valatie #valatieny #17thcentury #18thcentury #milltown #waterfall #evening #nature #naturewalk #kinderhook #kinderhookcreek #waterways #upstate #upstateny #upstatenewyork #upstatelife #newyorkstate #iloveny
All I want for Christmas is a garbage plate. #garb All I want for Christmas is a garbage plate. #garbageplate #rochester #donsoriginal #burger #burgers #hotdog #hotdogs #diner #food #greasyspoon #classic #comfortfood #local #localeats #irondequoit #rochesterny #upstate #upstateny #upstatenewyork #westernnewyork #monroecounty #homefortheholidays
If you’ve been driving north on I-87 you’ve pr If you’ve been driving north on I-87 you’ve probably seen this place on the right just north of the Saugerties/Woodstock exit. And you probably haven’t gone in. Because let’s be honest - nobody actually goes in to regional welcome centers unless they are totally lost. That said, you definitely want to check this place out. It’s basically like a dream service station with all the food brought in from local farms. There’s this beautiful, ethereal eating area, and a laptop-ready bank of stools looking out a soaring wall of glass. The best part is watching people walk in, completely confused, like they just popped out the other side of the Narnia wardrobe. I know you have that guilty place in your heart for the good old days of Sbarro’s and a dusty roll of Necco wafers, but give this bad boy a try and see what you think. @tasteny @iloveny #roadtrip #upstate #upstateny #hudsonvalley #farm #farmtohighway #tourism #newyorkstate #architecture #design #highway #food #eatlocal #publicspace #interiordesign #catskills
Look at Albany with its ornate playhouse overlooki Look at Albany with its ornate playhouse overlooking the water. @parkplayhouse is located in Washington Park, Albany’s equivalent of Central Park. This photo isn’t just trying to capture the park’s best angle. The entire park is actually this pretty, with meandering walking trails and arcing bridges that will make you feel like Romantic Ethan Hawke in the 90s. And yes they actually do perform shows here. So go find their schedule online. And then go find your inner Ethan. #parkplayhouse #albany #albanyny #theater #vintage #antique #history #park #venue #upstate #upstateny #upstatenewyork #capitaldistrict #albanycounty #newyork #newyorkstate #architecture #design #culture #ethanhawke
My favorite hard cider @ninepincider has a sweet l My favorite hard cider @ninepincider has a sweet little set up in Albany’s warehouse district. Head over around 4 and then stroll up to @druthersbrewing for dinner. #albany #albanyny #upstate #upstateny #brewing #cider #cidery #apples #hiddengem #tastingroom #hardcider #eatlocal #drinklocal #farmtoglass #farmtotable #industrial #design #reclaimed #revival #newyorkstate #upstatenewyork
Architecture porn in Rochester #rochester #rochest Architecture porn in Rochester #rochester #rochesterny #roc #roccity #architecture #design #vintage #antique #victorian #victorianhouse #midcentury #midcenturymodern #homedesign #craftsman #craftsmanstyle #craftsmanhome #westernny #westernnewyork #monroecounty #upstate #upstateny #upstatenewyork #newyorkstate #iloveny
I grew up in Penfield a tiny suburb outside of Roc I grew up in Penfield a tiny suburb outside of Rochester. When we were kids we would play war in the ravines and gullies behind my friend’s house. On a recent trip to Rochester I discovered a new park that seemed to have materialized out of nowhere. As I was walking the trail something about the woods felt strangely familiar. A high ridge ran along the edge of the footpath like a jagged spine. I climbed to the top and looked down and realized this was the same ridge I ran along with a stick gun when I was a kid. The ravines, the ferns, the backs of people’s houses hidden behind the trees. It was all there. And something else. There was a part of the ravine that would get really wet after a rain - like there was a stream somewhere out there. But we were too scared to go any further away from the neighborhood. Now I had the courage to go have a look. I walked to the end of the trail and came upon a glen with a waterfall and an ancient-looking tunnel. When you’re a kid you imagine what the end of the world might look like. And it would look something like this. With a waterfall and a tunnel beckoning you inward to the world on the other side. #rochester #rochesterny #hiddenplaces #trail #park #penfieldny #hiking #westernny #westernnewyork #monroecounty #upstate #upstateny #upstatenewyork
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Recent Posts

  • Marriott: Marriott Bonvoy™ Loyalty Program
  • The Howard Hughes Corporation: Ward Village Real Estate Marketing
  • The Junior League: Diversity & Inclusion Engagement Initiative
  • TIME Magazine: Brand Story & Cross-Platform Sales Strategy
  • The Howard Hughes Corporation: The Merriweather District

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