#12DaysofVinemas – Vine Campaign for Samsung Mobile USA
Associate Creative Director & Content Strategist
Edelman | New York
For Samsung Mobile’s holiday campaign, we tapped the artists at All Natural Vines to produce a series based on the song “Twelve Days of Christmas.” The artists were given free reign interpreting the verses, which were then posted by the artists on their own vines – tagged #12DaysofVinemas. A new verse was posted every other day through the month of December.
One of Samsung Mobile’s top performing Vine campaigns, #12DaysofVinemas won our team the SABRE Award for “Best Use of Vine” in 2015.
This entry was posted on Wednesday, January 13th, 2016 at 4:33 pm. It is filed under UNCATEGORIZED and tagged with ad, all natural vines, award, campaign, content, creative director, digital, edelman, Marketing, mobile, sabre, samsung, social, strategist, strategy, vine, winner.
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