Seth DeCroce

Online Marketing Initiative – State Farm Insurance

Brand Voice Consultant & Copywriter
Humble TV | New York

In 2012, State Farm Insurance was turning its attention to young adults that were just starting to get acquainted with the ins and outs of insurance coverage. The idea was to connect with the demographic where they were, and the summer music festivals were a great place to start.

Coachella, Bonnaroo, Lollapalooza – State Farm was there setting up tents with rows and rows of lockers, keeping people’s bags, clothes and valuables safe while they were off enjoying themselves. When they came back to pick up their things, they could learn more about State Farm and talk to experts to figure out what insurance was right for them.

The pop-up initiative was supported by a digital campaign that encouraged music fans to tune into a free live stream of the day’s events – both onstage and off. Featured here is a selection of the online ad units that ran during the campaign.

This entry was posted on Monday, May 13th, 2013 at 5:30 pm. It is filed under ALL, BANNERS, BRAND VOICE, BUSINESS-TO-CONSUMER, ENTERTAINMENT, INTERACTIVE, SHOWCASE, YOUTH and tagged with ad unit, adult, banner, Bonnaroo, brand voice, Coachella, consultant, copywriter, digital campaign, festival, Initiative, insurance, live stream, lockers, Lollapalooza, Marketing, millenials, music, Online, pop-up, seth decroce, state farm, young. You can follow any responses to this entry through the RSS 2.0 feed.