Associate Creative Director | Copywriter
Deutsch | New York
Having been an Alzheimer’s caregiver myself, I know how confusing and emotional it can be trying to figure out how to provide the best care while coming to grips with the new role you’re playing in your loved one’s life.
The idea behind the Care To Care Program was to provide Alzheimer’s caregivers with a place to connect, to share their stories, and help educate one another. The online experience is the result of a collaboration with a core group of caregivers that provided deep insights into what other caregivers would find useful in an online resource. As the lead writer, I helped shape that feedback into a site narrative that engages users by tapping into their own experiences. The messaging is both warm and knowledgeable, reflecting the voice and spirit of caregivers.