May 23, 2018

The Junior League: Diversity & Inclusion Engagement Initiative
By Seth | Brands, Concept Development, Content Marketing, Content Strategy, Copywriting, Corporate, Cross-Platform & Cross-Media, Digital & eCommerce, Education & Institutions, Ideation, Integrated, Interactive, Long-Form Copy, Media Agnostic, Non-Profit, Projects, Social Activation, Social Media, Uncategorized, User Experience / UX, Web Design & Development
May 14, 2018

The Howard Hughes Corporation: The Merriweather District
By Seth | Art & Culture, Brand Development, Brand Voice, Branded Content, Brands, Business-To-Business, Business-to-Consumer, Concept Development, Content Strategy, Copywriting, Corporate, Digital & eCommerce, Ideation, Projects, Real Estate, Script Writing, Travel & Hospitality, Video
December 3, 2017

Mash: Naming, Brand Voice & Content Strategy
By Seth | Brand Development, Brand Voice, Brands, Business-To-Business, Business-to-Consumer, Consumer Products & Retail, Content Strategy, Copywriting, Digital & eCommerce, Financial, Interactive, Naming & Verbal Identity, Projects, Technology, Uncategorized, User Experience / UX
September 6, 2016

The Junior League: Brand Standards
By Seth | Brand Development, Brand Voice, Brands, Content Strategy, Copywriting, Corporate, Cross-Platform & Cross-Media, Digital & eCommerce, Education & Institutions, Interactive, Long-Form Copy, Media Agnostic, Non-Profit, Projects, Technology, User Experience / UX, Web Design & Development | No Comments
February 22, 2016

State Farm Insurance: Partying (Responsibly) with Millennials
By Seth | Banners, Brands, Business-to-Consumer, Concept Development, Copywriting, Digital & eCommerce, Entertainment, General Advertising, Ideation, Integrated, Interactive, Media Agnostic, Professional Services, Projects, Social Activation, Social Media, Youth | No Comments
February 22, 2016

I Love NY: Customizing the Travel Experience
By Seth | Brand Development, Brand Voice, Branded Content, Brands, Business-to-Consumer, Copywriting, Cross-Platform & Cross-Media, Digital & eCommerce, Education & Institutions, Government, Ideation, Integrated, Long-Form Copy, Media Agnostic, Non-Profit, Print, Projects, Travel & Hospitality | No Comments
February 16, 2016

Samsung Mobile USA: #12DaysofVinemas
By Seth | Brand Development, Branded Content, Branded Entertainment, Business-to-Consumer, Consumer Products & Retail, Content Marketing, Content Strategy, Copywriting, Cross-Platform & Cross-Media, Digital & eCommerce, Entertainment, Ideation, Projects, Social Activation, Social Media, Technology, Youth | No Comments
February 14, 2016

JCPenney: Outfit Your Seasonal Adventures
By Seth | 360, Brand Development, Branded Content, Brands, Business-to-Consumer, Concept Development, Consumer Products & Retail, Content Marketing, Content Strategy, Copywriting, Cross-Platform & Cross-Media, Digital & eCommerce, Fashion & Beauty, Ideation, Integrated, Interactive, Media Agnostic, Projects, Social Activation, Social Media, User Experience / UX | No Comments
February 8, 2016

Care To Care for Exelon: Championing Alzheimer’s Caregivers
By Seth | Brand Voice, Business-to-Consumer, Concept Development, Content Strategy, Copywriting, Digital & eCommerce, Education & Institutions, Ideation, Interactive, Media Agnostic, Pharmaceuticals & Wellness, Projects, Web Design & Development | No Comments
February 6, 2016

Motorola & Product (RED)™: Helping Eliminate AIDS in Africa
By Seth | 360, Art & Culture, Branded Content, Branded Entertainment, Business-to-Consumer, Concept Development, Consumer Products & Retail, Content Marketing, Content Strategy, Copywriting, Cross-Platform & Cross-Media, Digital & eCommerce, Entertainment, Ideation, Integrated, Interactive, Media Agnostic, Projects, Social Activation, Social Media, Technology, Web Design & Development | No Comments
February 6, 2016

American Express: Creating a Big Stir For Small Businesses
By Seth | 360, Business-To-Business, Content Strategy, Copywriting, Cross-Platform & Cross-Media, Digital & eCommerce, Direct, Email Campaigns, Financial, Ideation, Integrated, Interactive, Media Agnostic, Print, Professional Services, Projects, Social Activation, Social Media | No Comments
February 6, 2016

American Express & Facebook: Big Break for Small Business
By Seth | 360, Branded Content, Business-To-Business, Concept Development, Content Strategy, Copywriting, Cross-Platform & Cross-Media, Digital & eCommerce, Financial, Ideation, Integrated, Interactive, Media Agnostic, Projects, Social Activation, Social Media, User Experience / UX | No Comments
January 22, 2016

JCPenney: Pin the Look
By Seth | 360, Branded Content, Brands, Business-to-Consumer, Concept Development, Consumer Products & Retail, Content Marketing, Content Strategy, Copywriting, Cross-Platform & Cross-Media, Digital & eCommerce, Fashion & Beauty, Ideation, Integrated, Interactive, Media Agnostic, Projects, Social Activation, Social Media | No Comments
January 3, 2016

Knorr: Inspiring Home-Cooked Meals
By Seth | Banners, Brand Development, Brand Voice, Business-to-Consumer, Concept Development, Consumer Products & Retail, Content Marketing, Content Strategy, Copywriting, Digital & eCommerce, Food & Beverage, Interactive, Long-Form Copy, Projects, User Experience / UX | No Comments
January 2, 2016

Wendy’s: Giving Fans Center Stage
By Seth | Branded Content, Brands, Business-to-Consumer, Concept Development, Content Strategy, Copywriting, Cross-Platform & Cross-Media, Digital & eCommerce, Food & Beverage, Ideation, Integrated, Interactive, Media Agnostic, Projects, Social Activation, Social Media, User Experience / UX, Web Design & Development, Youth | No Comments
January 1, 2016
