Propelling a brand to a new level of engagement through innovation road map and go-to-market strategy. Performing a holistic audit of business goals, target markets, competition, communication strategy, content plan and execution. Uncovering the unique vision, mission and voice of a brand and communicating it consistently across all channels.
Performing comprehensive content audits and organizing complex systems of information, published content and social media into a branded ecosystem and rollout strategy. Overseeing creative brief development and copywriting, collaborating closely with UX and design teams.
Expressing the soul of a brand through its unique voice. Telling a brand’s story across multiple platforms, over a range of channels, including video, social media and editorial.
Promoting real world/social media engagement through live branded experiences, cross-platform storytelling, curated content channels and event marketing.
Developing a uniquely evocative name and taxonomy for a brand, product, service or line of business. Running a comprehensive competitive audit to determine the creative approach – coined, compound or coded – and guidelines for future name development.
Establishing a brand’s tone of voice and messaging standards to ensure consistency across all communications. Developing an editorial toolkit to assist writers when developing copy.