Ideation Consultant & Campaign Developer
360i | New York
Favorite pair of Converse sneakers? Your comfiest chair? Your go-to skirt? Everyone has a favorite “gently-used” item they can’t bare to part with. So why not make a whole new look or space just by adding a few new JCP items to the mix?
This monthly program on Pinterest allows the community to bring new life to some of their cherished belongings. Participants were encouraged to take something old and pair it with something new from JCP for a chance to win their newly designed look.
Each month, through emails and social media, the JCP community is asked to pin a favorite gently-used item with the hashtag #jcpMakeover, then add JCP items to create an entirely new look.
A group of influential stylists would kick off the competition by telling their followers about the challenge and asking them to participate.
The influencer would create their new outfit or space using their chosen item and encourage their followers to do the same.
The community would create their own makeover boards, and each month one of them would win all of the JCP products featured in their board.