Ideation Consultant & Campaign Developer
360i | New York
Whether it’s an outfit or a space, compiling a cool look for your wardrobe or home always starts with one great piece.
For JCPenney we created a monthly program on Pinterest that lets the community collaborate on a look with an influential stylist. Participants were given an added incentive to win the entire look they create.
To begin, our style influencers would choose a favorite JCPenney product based on a monthly theme. They would then ask their Pinterest followers, and the Pinterest community at large, to build mood boards illustrating an entire look around the item they’ve posted.
Influencers ask the community to build mood boards to create an entire look around the item they’ve posted.
The community then pins JCPenney products to complete the look.
Those who pinned items are entered to win the entire finished look.