Senior Copywriter & Concept Developer
DDB Worldwide | New York
If you’re like most Americans, Knorr is a brand you’ve been enjoying ever since you were a kid, but never even realized it. Research showed us that most consumers had no idea how much Knorr had to offer, so we developed LetsMakeKnorr.com as a way to display the product line and offer up easy recipes. I served as the lead writer on the site, and helped develop the user experience and brand voice.