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Naming Director
Mother| New York

I served as the naming director for Marriott Bonvoy, the new combined loyalty program encompassing Marriott Rewards, The Ritz-Carlton Rewards and SPG. The name “Bonvoy”, a homophone synthesis of “Envoy” and “Bon Voyage”, was the result of a collaboration between Mother New York and Marriott International’s global leadership team.

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Naming Specialist - Marriott Bonvoy™ - the new loyalty program encompassing Marriott Rewards®, The Ritz-Carlton Rewards® and SPG®.